Cynthia Jasso-Rotunno currently serves as Director of Public Engagement at the U.S. Trade and Development Agency. In this role she leads USTDA’s program for external engagement to new and existing intergovernmental leaders, partners in state and local export trade promotion and economic development organizations, trade and industry associations, small business associations, think tanks, and U.S. businesses. She directs USTDA’s Making Global Local Initiative designed to connect an alliance of state and local government partners and inform U.S. businesses about partner countries’ development goals, infrastructure projects, upcoming procurements, reverse trade missions, business briefings, and overseas workshops.
Throughout her career, Ms. Jasso-Rotunno has served as a senior advisor with management and political acumen supporting C-suite and federal executives in three presidential administrations, multinational companies, public affairs firms, and NGO clients focusing on vision implementation, inclusive leadership, coalition building, and social impact.
On January 20, Ms. Jasso-Rotunno was sworn into the Biden-Harris administration as SBA Associate Administrator for the Office of Communications and Public Liaison [OCPL] and recently as Acting Public Engagement Director in the Administrator’s Office as. In these roles, Ms. Jasso-Rotunno served as a Senior Executive providing executive oversight, management, direction, and leadership to OCPL operations of public engagement, partnerships, marketing, online media, and communications with Agency leaders to amplify small business initiatives.
As a servant leader, Cynthia served in the Obama Administration at USAID, first as a White House Liaison, then as a Senior Advisor in the Global Development Lab’s Center for Transformational Partnerships. In the Clinton Administration, she served as a Special Assistant to the President and Chief of Staff for the White House Office of Political Affairs in the second term. She is a proven public affairs leader, policy advocate, and community organizer that creates cultural content and strategic alliances to amplify brand awareness, entrepreneurship, innovation, and social justice issues.
In the private sector, Cynthia served as a Principal in the public affairs firm of the Dewey Square Group in the state/local and multicultural practices. She helped start-up Latinovations – a division of DSG founded in 1993 that has become one of the nation’s leading voices in Latino policy and the Hispanic marketplace.
Before these roles, Ms. Jasso-Rotunno served in multiple positions with the Democratic National Committee and 2016 Democratic National Convention Committee, focused on management, civic engagement, stakeholder partnerships, field organizing, and voter contact in political grassroots campaigns. In addition to her experience, Ms. Jasso-Rotunno has a Bachelor’s in Business Administration from the University of Texas-Rio Grande Valley (UT-RGV) and is pursuing a master’s degree.