Driven by its objective of creating or preserving jobs in the United States, USTDA works to identify the amount of U.S. content in the goods and services sold abroad supported by Agency funding. USTDA defines U.S. exports as the amount of U.S. content associated with goods manufactured in the United States or services provided by U.S. companies, and U.S. exports attributed to USTDA's funding must have a credible and significant linkage to the Agency-funded activity. This definition enables USTDA to determine its impact based on those U.S. exports attributed to the Agency’s funding. Given this approach, USTDA can be confident that its program has a direct and immediate benefit to U.S. companies and supports U.S. jobs.
The following measurements are calculated and maintained by the M&E Office to determine whether the Agency's objectives are being met:
At the heart of USTDA's program monitoring and evaluations strategy is the calculation of the export multiplier. It quantifies the amount of U.S. exports generated for every program dollar obligated by USTDA. It is calculated by dividing the dollar value of U.S. exports attributed to USTDA by the dollar value of USTDA's funding commitments, measured as a ten-year rolling average. In general terms, it is the ‘export return on USTDA's investment.’
In 2018, for every $1 dollar USTDA invested in its programs, $104 in U.S. exports were generated. This demonstrates the Agency's ability to support U.S. industry through the export of U.S. goods and services, while earning a strong return on investment for U.S. taxpayers.
Since 1992, USTDA's programs have contributed to more than $66 billion in U.S. exports. In FY2018 alone, USTDA identified over $4.9 billion in new exports. These recent successes show early wins for U.S. businesses, and commitments by host countries to the implementation of USTDA supported activities. It is expected that as additional projects are implemented, USTDA will be able to identify additional U.S. export successes, which will enable the Agency to better understand where funding has been most successful.