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USTDA Welcomes New Making Global Local Partner To Promote U.S. Exports


SACRAMENTO, Calif. – Today, the U.S. Trade & Development Agency announced its partnership with the Northern California World Trade Center (NorCalWTC) through the Agency’s Making Global Local program.

“Northern California has a wealth of extremely innovative companies that could catalyze greater infrastructure development in emerging markets around the world,” said Renée Taylor, President and CEO of NorCalWTC.  “Our partnership with USTDA will be instrumental in expanding the impact of the region’s innovations while strengthening our local economy.”

“USTDA is pleased to expand our program in California, one of the Agency’s highest-exporting states, through this new partnership with NorCalWTC,” said Leila Aridi Afas, USTDA’s Director of Export Promotion.

Ms. Afas will participate in a roundtable discussion with NorCalWTC member companies today in Sacramento.  She will also meet with the California Chamber of Commerce, another Making Global Local partner, to discuss opportunities for continued collaboration. 

Tomorrow, Ms. Afas will present at the Discover Global Markets:  Sustainable Solutions conference, which the U.S. Department of Commerce is hosting in Santa Clara. 

Making Global Local connects companies across the country to USTDA’s export promotion programs through strategic partnerships between the Agency and local economic development organizations.  By understanding USTDA’s programs and priorities, NorCalWTC can help California companies identify sales opportunities in emerging markets.

For more information on the initiative, or to learn more about becoming a partner organization, please visit www.ustda.gov/makinggloballocal

Anna Humphrey at (703) 875-4357